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Be the Right Kind of Wrong
Why Learning from Your Mistakes Publicly Enhances Your Expert Status
Nov 22
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Bob Lalasz
3
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Be the Right Kind of Wrong
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The 'Opposite of Marketing' Isn't Research Communications
Why media-centric communications makes us all bad actors.
Nov 1
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Bob Lalasz
3
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The 'Opposite of Marketing' Isn't Research Communications
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October 2024
Do I Still Have to Write a Book?
Introducing "Book Plus" and Why It Should Be Your Paradigm
Oct 4
•
Bob Lalasz
5
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Do I Still Have to Write a Book?
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September 2024
How Should Scientists 'Engage With the Public'?
Hint: Turn up the thermostat.
Sep 20
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Bob Lalasz
4
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How Should Scientists 'Engage With the Public'?
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July 2024
Against (Just) Training
For research communications, it's a Band-Aid on a chainsaw wound.
Jul 26
•
Bob Lalasz
4
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Against (Just) Training
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Has Robert Putnam's Work Been 'A Total Failure'?
Or is he just applying the wrong Public Expert Archetype to himself?
Jul 16
•
Bob Lalasz
1
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Has Robert Putnam's Work Been 'A Total Failure'?
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June 2024
Public Expert Archetype #3: The Advisor
It's shocking how effective you can be by putting your audience first.
Jun 28
•
Bob Lalasz
1
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Public Expert Archetype #3: The Advisor
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May 2024
Public Expert Archetype #2: The Explainer
The most consistently valuable public expert is also the most overlooked.
May 31
•
Bob Lalasz
3
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Public Expert Archetype #2: The Explainer
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Public Expert Archetype #1: The Translator
If you're lost in a foreign city, a Translator can help you read street signs. But an Explainer can guide your whole trip.
May 3
•
Bob Lalasz
2
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Public Expert Archetype #1: The Translator
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April 2024
The Essential Public Expert Formula
Challenge audience faces ✕ expertise-driven POV ✕ application designed for use. Stir; pour over audience; enjoy the impact.
Apr 24
•
Bob Lalasz
2
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The Essential Public Expert Formula
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Introducing the Four Public Expert Archetypes
What researchers who have impact in public really do instead of doing just science communications.
Apr 17
•
Bob Lalasz
2
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Introducing the Four Public Expert Archetypes
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4
February 2024
TradMedia & The Age of Expertise
Why more and more experts are going direct to their publics—and vice-versa.
Feb 28
•
Bob Lalasz
4
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TradMedia & The Age of Expertise
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