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Public Expert Archetype #1: The Translator
If you're lost in a foreign city, a Translator can help you read street signs. But an Explainer can guide your whole trip.
May 3
•
Bob Lalasz
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Public Expert Archetype #1: The Translator
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April 2024
The Essential Public Expert Formula
Challenge audience faces ✕ expertise-driven POV ✕ application designed for use. Stir; pour over audience; enjoy the impact.
Apr 24
•
Bob Lalasz
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The Essential Public Expert Formula
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Introducing the Four Public Expert Archetypes
What researchers who have impact in public really do instead of doing just science communications.
Apr 17
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Bob Lalasz
1
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Introducing the Four Public Expert Archetypes
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February 2024
TradMedia & The Age of Expertise
Why more and more experts are going direct to their publics—and vice-versa.
Feb 28
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Bob Lalasz
3
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TradMedia & The Age of Expertise
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November 2023
Fast & Now: Or, You are Trying to Catch Lionel Messi
Decision makers offer public experts only a tiny window for influence.
Nov 21, 2023
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Bob Lalasz
1
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Fast & Now: Or, You are Trying to Catch Lionel Messi
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Should You Write About That?
Scoring the risks vs. benefits of doing expert content for the public.
Nov 16, 2023
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Bob Lalasz
1
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Should You Write About That?
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September 2023
Five Research Habits to Abandon in Non-Researchland
If you want to be an effective public expert, stop doing things that seem bizarre to non-experts.
Sep 26, 2023
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Bob Lalasz
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Five Research Habits to Abandon in Non-Researchland
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August 2023
Repetition Is Important
Researchers, communicators & journalists all get this wrong: If you're not repeating yourself, you're not being heard.
Aug 25, 2023
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Bob Lalasz
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Repetition Is Important
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Be Patient: Public Narratives Change Slowly
Especially if the prevailing public narrative is built on previous research.
Aug 3, 2023
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Bob Lalasz
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Be Patient: Public Narratives Change Slowly
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July 2023
You're 'The Central Place' Now
Pick yourself and the ones who want to talk to you.
Jul 21, 2023
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Bob Lalasz
2
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You're 'The Central Place' Now
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The Q&A Mindset for Experts
It's what separates publicly useful experts from the self-regard of "public intellectuals."
Jul 19, 2023
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Bob Lalasz
1
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The Q&A Mindset for Experts
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Conversation 101 for Experts, or the Multi-Stage Consent-Based Approach to Messaging
Because most people aren't reporters paid to be interested in your work.
Jul 14, 2023
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Bob Lalasz
2
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Conversation 101 for Experts, or the Multi-Stage Consent-Based Approach to Messaging
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