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Be the Right Kind of Wrong
Why Learning from Your Mistakes Publicly Enhances Your Expert Status
Nov 22
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Bob Lalasz
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The 'Opposite of Marketing' Isn't Research Communications
Why media-centric communications makes us all bad actors.
Nov 1
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Bob Lalasz
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The 'Opposite of Marketing' Isn't Research Communications
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Do I Still Have to Write a Book?
Introducing "Book Plus" and Why It Should Be Your Paradigm
Oct 4
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Bob Lalasz
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Do I Still Have to Write a Book?
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How Should Scientists 'Engage With the Public'?
Hint: Turn up the thermostat.
Sep 20
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Bob Lalasz
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How Should Scientists 'Engage With the Public'?
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Against (Just) Training
For research communications, it's a Band-Aid on a chainsaw wound.
Jul 26
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Bob Lalasz
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Has Robert Putnam's Work Been 'A Total Failure'?
Or is he just applying the wrong Public Expert Archetype to himself?
Jul 16
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Bob Lalasz
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Has Robert Putnam's Work Been 'A Total Failure'?
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Public Expert Archetype #3: The Advisor
It's shocking how effective you can be by putting your audience first.
Jun 28
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Bob Lalasz
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Public Expert Archetype #2: The Explainer
The most consistently valuable public expert is also the most overlooked.
May 31
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Bob Lalasz
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