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The 'Opposite of Marketing' Isn't Research Communications
Why media-centric communications makes us all bad actors.
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Bob Lalasz
Do I Still Have to Write a Book?
Introducing "Book Plus" and Why It Should Be Your Paradigm
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Bob Lalasz
How Should Scientists 'Engage With the Public'?
Hint: Turn up the thermostat.
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Bob Lalasz
2
Against (Just) Training
For research communications, it's a Band-Aid on a chainsaw wound.
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Bob Lalasz
Has Robert Putnam's Work Been 'A Total Failure'?
Or is he just applying the wrong Public Expert Archetype to himself?
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Bob Lalasz
Public Expert Archetype #3: The Advisor
It's shocking how effective you can be by putting your audience first.
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Bob Lalasz
Public Expert Archetype #2: The Explainer
The most consistently valuable public expert is also the most overlooked.
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Bob Lalasz
1
Science+Story
Science+Story
How scientists and other researchers become public experts.
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